To Stay in Business, You Must Stay Relevant

Entrepreneurs and small business owners need to be relevant in order to stay competitive in the marketplace. When small business owners and entrepreneurs are asked, "What do you want to be in your business?" answers range from being liked, being loved, being important, being the best, being reliable, being ethical, being honest, the list is long. Being rich is often mentioned but is surprisingly down on the list. What we really need to do to achieve our goals is to be relevant; closely connected, and appropriate to the matter at hand. Focus on what matters most. Don't try to be all things to all people. Serve a clearly defined target market, and serve it well. Are you relevant? Is your business the right kind of business for the time, for...

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BEST WAY FOR MONEY MAKING IDEA

 BEST WAY FOR MONEY MAKING IDEAThese days, more and more people are becoming interested in the idea of owning their own businesses and working for no one else except themselves. Of course, having your own business would provide you with plenty of flexibility in terms of time as well as your finances. However, getting started is not as easy as one would think. After all, there are many different things to consider. First off, you have time constraints. If you're a mom and need to take care of kids, you would want a money making idea that wouldn't eat up too much of your free time.If you're still working and intend to start your business as something on the side, you would need one that would mesh perfectly with your current schedule as...

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5 CORE PRINCIPLES OF SUCCESSFUL PROMOTIONAL PRODUCTS MARKETERS

There are people who just get it and people who just won't. But in promotion, if you haven't nailed it yet, here are five most important values promotional products marketers adhere to. To be ahead of the pack like them, you might want to commit to these principles as well. The customer is always right. As cliché as it sounds, this old adage never ceases to be applicable and effective in the advertising industry. No company can be successful without the help of their prospects. After all these people are the ones who buy and influence other people to buy your products and services. Therefore, companies ought to always follow what they want. But of course, there should always be a balance of expressing who you are as a brand and giving what...

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MANAGING A BUSINESS FOR COMPETITIVE ADVANTAGE

COMPETITIVE ADVANTAGE:Competitive advantage theory suggests that states and businesses should pursue policies that create high-quality goods to sell at high prices in the market. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. Competitive advantage attempts to correct for this issue by stressing maximizing scale economies in goods services that garner premium prices. WHEN IT OCCURS:Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly...

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Posted in: BUSINESS