
Entrepreneurs and small business owners need to be relevant in order to stay competitive in the marketplace.
When small business owners and entrepreneurs are asked, "What do you want to be in your business?" answers range from being liked, being loved, being important, being the best, being reliable, being ethical, being honest, the list is long. Being rich is often mentioned but is surprisingly down on the list.
What we really need to do to achieve our goals is to be relevant; closely connected, and appropriate to the matter at hand. Focus on what matters most. Don't try to be all things to all people. Serve a clearly defined target market, and serve it well.
Are you relevant? Is your business the right kind of business for the time, for...