5 CORE PRINCIPLES OF SUCCESSFUL PROMOTIONAL PRODUCTS MARKETERS

There are people who just get it and people who just won't. But in promotion, if you haven't nailed it yet, here are five most important values promotional products marketers adhere to. To be ahead of the pack like them, you might want to commit to these principles as well.

The customer is always right.

As cliché as it sounds, this old adage never ceases to be applicable and effective in the advertising industry. No company can be successful without the help of their prospects. After all these people are the ones who buy and influence other people to buy your products and services. Therefore, companies ought to always follow what they want. But of course, there should always be a balance of expressing who you are as a brand and giving what your target market demand. Experience should be enough to teach you how to find the so to speak, "golden mean."

Say less, do more.

Marketing is about communicating a message. But, contrary to what many people believe, communication is not done only through words, but also through pictures and other things. So, when you plan a design, always keep it simple. Don't stuff too many words on the promotional products. Try to talk to your target market visually-through colors and lines. If you're going to use words, be a minimalist. One word can do. Even a carefully selected image can lead you to a home run. As they say, a picture says a thousand words.

Cheap doesn't always mean "go buy it".

America's dwindling economy has turned each one of us to low-cost buyers, which is not bad. It's just that there are times that we are able to save more, if we will choose the more expensive item. Cheap items usually (but not all the time) are made from low-quality materials and therefore normally expires after a month or two. So, you have to change it regularly. On the contrary, expensive stuff last for years so there's no need to spend again for another one in the near future after purchase. When you think about it, you save more if you will choose to buy the former rather than the latter. Same principle applies to business promo items. However, if you are hardworking and resourceful enough, you can definitely find an advertising merchandise supplier that can offer you both cheap price and high-quality.

Planning is winning.

If you go to a battle without any strategy which you made beforehand, chances are, you are going to lose. Planning is winning half the battle. Preparation gives you form, spirit, organization and inspiration. If you don't have it, most probably, everything will be a mess.

No man is an island.

You need a team to execute your plan. If you don't have one, then most probably, you'll fail or will fail to beat the deadline, as there are so many components in using promotional products for a promotion. And accomplishing all of that requires a lot of hands at work.

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